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Brand & Growth Strategy for Financial Institutions
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MARKETING THAT

MOVES CAPITAL

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FOR INVESTMENT BRANDS

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We apply global brand-building standards to financial institutions ready to lead their category.

Book A Strategy Call
Book A Strategy Call
The Problem

Most financial firms have the track record, the expertise, and the relationships. But from the outside, they all look the same. Same words, same visuals, same promises. Different logos, same story. And when every firm looks identical, price becomes the only difference.

Our Positioning Framework

WE POSITION FINANCIAL BRANDS TO LEAD THEIR CATEGORY

Most finance brands look the same, sound the same, and get ignored the same. We fix that, with positioning that commands attention and marketing that moves capital.

Diagram titled 'Positioning & Strategy' with four white boxes listing: Brand Positioning defines where and how you compete; Competitive Differentiation sharpens what makes you distinct; Market Entry Strategy positions your firm for new markets; Messaging Architecture builds the narrative framework your firm speaks from.
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Contact Us
Contact Us
Who We Work With

Asset Managers

investment firms

fintechs

Great firms. Invisible brands.

We help financial firms close the gap between what they've built and how the market sees them.

List titled 'Our kind of client' with four points, each marked by a green check: investment firms ready to grow beyond referral networks; asset managers aware their competitive position could be sharper; fintech platforms scaling into professional or institutional markets; and multi-family offices ready to stand out in crowded markets.
Let's Talk Strategy
Let's Talk Strategy
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The Founder's Perspective

“I KNOW WHAT IT COSTS WHEN MARKETING FAILS IN HIGH-STAKES INDUSTRIES.”

"I've spent 14 years building brands in environments where one wrong move costs credibility. Working across regulated industries, complex stakeholders, and senior leadership pressure has taught me how to grow without compromising trust. That experience spans global brands, institutional environments, and multi market brand leadership, and it's the discipline I bring to every team I support."

Paloma Salmeron, Founder of 10x Studio

Let’s Connect
Let’s Connect

Brands I have worked with ❤️

CNBC black and white peacock logo with the letters CNBC below.Black and white European Commission logo with a stylized building and circle of stars.AirHelp logo with two overlapping triangles to the upper right of the text.Black serif letters 'FT' on a white background.FC Bayern Munich logo featuring a circle with alternating red and white diamond pattern and the club name in red on a yellow and blue background.Associated Press logoThe New York Times wordmark in blackletter font.Logo featuring stylized concentric circles forming a flame-like shape next to the letters QFC.Forbes logo in black serif font.Ballantine's brand logo in black script font.Black circular logo with the word 'Egypt' written in stylized calligraphy, incorporating an ankh symbol as part of the letter 't'.Reuters logo with circular dot pattern and text.Emblem featuring crossed traditional swords with a dhow boat and two palm trees above wavy water lines.Text art stylized with the phrase 'GET YOUR GUIDE' in bold, blocky letters with creative shapes.The Guardian logo in bold black text.Brooklyn Nets logo featuring a basketball with the letter B in the center and team name around the circle.CNBC black and white peacock logo with the letters CNBC below.Black and white European Commission logo with a stylized building and circle of stars.AirHelp logo with two overlapping triangles to the upper right of the text.Black serif letters 'FT' on a white background.FC Bayern Munich logo featuring a circle with alternating red and white diamond pattern and the club name in red on a yellow and blue background.Associated Press logoThe New York Times wordmark in blackletter font.Logo featuring stylized concentric circles forming a flame-like shape next to the letters QFC.Forbes logo in black serif font.Ballantine's brand logo in black script font.Black circular logo with the word 'Egypt' written in stylized calligraphy, incorporating an ankh symbol as part of the letter 't'.Reuters logo with circular dot pattern and text.Emblem featuring crossed traditional swords with a dhow boat and two palm trees above wavy water lines.Text art stylized with the phrase 'GET YOUR GUIDE' in bold, blocky letters with creative shapes.The Guardian logo in bold black text.Brooklyn Nets basketball team logo featuring a stylized basketball with a large letter B in the center, encircled by the words 'Brooklyn Nets'.CNBC black and white peacock logo with the letters CNBC below.Black and white European Commission logo with a stylized building and circle of stars.AirHelp logo with two overlapping triangles to the upper right of the text.Black serif letters 'FT' on a white background.FC Bayern Munich logo featuring a circle with alternating red and white diamond pattern and the club name in red on a yellow and blue background.Associated Press logoThe New York Times wordmark in blackletter font.Logo featuring stylized concentric circles forming a flame-like shape next to the letters QFC.Forbes logo in black serif font.Ballantine's brand logo in black script font.Black circular logo with the word 'Egypt' written in stylized calligraphy, incorporating an ankh symbol as part of the letter 't'.Reuters logo with circular dot pattern and text.Emblem featuring crossed traditional swords with a dhow boat and two palm trees above wavy water lines.Text art stylized with the phrase 'GET YOUR GUIDE' in bold, blocky letters with creative shapes.The Guardian logo in bold black text.Brooklyn Nets basketball team logo featuring a stylized basketball with a large letter B in the center, encircled by the words 'Brooklyn Nets'.

Trusted by industry leaders

Perspectives from leaders we’ve worked with.

"They understood our fund's DNA from day one and built a strategy that attracted exactly the right investors."
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James Mitchell
Founder, Capital Partners
"The business generated through the channels they led doubled. Rigorous, data-informed, and always grounded in business outcomes. I would not hesitate to recommend them to any organisation seeking to elevate its brand with intelligence and discipline."
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Dirk Busse
Former CMO at AirHelp
"Consistently professional and solutions-focused. They combine strong strategic thinking with genuine warmth. A trusted and highly effective partner on every brief."
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Amy Grantham
Founder at Neon Communications
"They took our positioning from invisible to inevitable. Within six months, we had more qualified inquiries than we could handle."
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Robert Sullivan
Founder, Sullivan Capital
"The difference between a fund that struggles for capital and one that attracts it is often just clarity. They gave us that."
Victoria Huang
Principal, Horizon Advisors
"We went from being one of many to being the obvious choice. That's worth more than any marketing metric."
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Christopher Blake
Managing Partner, Blake Group
"Strategic mindset, creativity, and outstanding enthusiasm. Genuinely attentive and deeply committed to their clients. Their professionalism and human touch truly set them apart."
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Natalie Lienart
Former Communications Manager at Havana Club
"A rare combination of efficiency and genuine enthusiasm. They bring positive energy and sharp thinking to everything they touch."
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Daniela Celledoni
Former Head of Marketing at Prosciutto di San Daniele
"We needed someone who could speak to serious investors in their language. They did exactly that."
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Lisa Nakamura
Director, Nakamura Partners

Trusted by industry leaders

Hear it from the people who know us best.

"The business generated through the channels led doubled. Rigorous, data-informed, and always grounded in results. Always up to date with the latest innovations, and highly effective at applying them where they create real commercial impact. I would not hesitate to recommend this partnership."
Smiling man with a beard wearing a dark blue polo shirt against a white background.
Dirk Busse
Former CMO at AirHelp
"Consistently professional and solutions focused. Strong strategic thinking combined with genuine warmth, and a rare ability to translate complex briefs into clear, compelling outcomes. A trusted and highly effective partner on every engagement."
Smiling woman with long wavy blonde hair wearing a black blazer over a white shirt, leaning against a white wall.
Amy Grantham
Founder at Neon Communications
"Strategic mindset, creativity, and outstanding enthusiasm. Genuinely attentive and deeply committed to every client relationship, with a consistent ability to go beyond what's expected. A rare combination of professionalism and human touch."
Smiling woman with short curly brown hair wearing a dark blazer and white top against an orange background.
Nathalie Lienart
Former Communications Manager at Havana Club
"A remarkably skilled partner with a rare and fruitful trait of combining efficiency with genuine enthusiasm and sharing positive energy with everyone around."
Smiling woman with blonde hair wearing colorful dangling earrings and a striped top.
Daniela Celledoni
Former Marketing Head at Prosciutto di San Daniele
"The business generated through the channels led doubled. Rigorous, data-informed, and always grounded in results. Always up to date with the latest innovations, and highly effective at applying them where they create real commercial impact. I would not hesitate to recommend this partnership."
Smiling man with a beard wearing a dark blue polo shirt against a white background.
Dirk Busse
Former CMO at AirHelp
"Consistently professional and solutions focused. Strong strategic thinking combined with genuine warmth, and a rare ability to translate complex briefs into clear, compelling outcomes. A trusted and highly effective partner on every engagement."
Smiling woman with long wavy blonde hair wearing a black blazer over a white shirt, leaning against a white wall.
Amy Grantham
Founder at Neon Communications
"Strategic mindset, creativity, and outstanding enthusiasm. Genuinely attentive and deeply committed to every client relationship, with a consistent ability to go beyond what's expected. A rare combination of professionalism and human touch."
Smiling woman with short curly brown hair wearing a dark blazer and white top against an orange background.
Nathalie Lienart
Former Communications Manager at Havana Club
"A remarkably skilled partner with a rare and fruitful trait of combining efficiency with genuine enthusiasm and sharing positive energy with everyone around."
Smiling woman with blonde hair wearing colorful dangling earrings and a striped top.
Daniela Celledoni
Former Marketing Head at Prosciutto di San Daniele

our edge

Most financial institutions build their reputation through relationships and performance. But the firms that lead their category build something else as well: a deliberate brand and growth infrastructure.

Let’s Connect
Let’s Connect
What makes 10x Studio different?

Most agencies treat financial firms like any other client. We don't. 10x Studio brings global brand building standards, shaped inside complex organisations where credibility, consistency, and long term reputation aren't optional, directly into financial institutions.

Why does brand matter beyond performance?

Relationships and performance build a reputation. But the firms that lead their category build something else as well: a deliberate brand and growth infrastructure. That's the difference between being respected and being chosen. Consistently, at scale, by the clients you actually want.

What do you mean by "growth infrastructure"?

It's the system behind how you're positioned, perceived, and chosen. Messaging, identity, content, digital presence, internal alignment. All working together so growth isn't accidental. It's engineered.

Who is this built for?

Financial firms ready to strengthen how they show up. Asset managers, wealth managers, private banks, fintechs, boutique investment firms. If your positioning doesn't match your ambition, we're built for you.

Where were these standards shaped?

Inside complex organisations where brand decisions carry real weight. Where a misaligned message can cost a mandate, and consistency across markets, teams, and touchpoints is non negotiable. We bring that rigour to firms of every size.

You've built the firm.

Now let's build the brand.

Get Started
Get Started